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4 ways to beat your retail competitors

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The retail industry has become very competitive. You shouldn’t take the competition to be something negative. You should be inspired by competition as you will be able to do things better. Here are some of the ways you can beat your competitors.

Reduce your expenses

You should look at your profit and loss statement and itemize all the expenses. You should then find out how you can reduce the expenses. If you cut a little here and there then it will soon add up. However, you shouldn’t reduce your advertising expense.

Get creative

Don’t use same marketing methods used by other companies. Try to be creative. You should use unconventional methods of advertising to make yourself different from the customers. It will attract more attention and increase your sales. You should look for a market segment not touched by your competitors.

Provide outstanding customer service

If you can go that extra mile to offer great customer service, then people will shop in your store instead of that of the competitors. They will also tell other people to shop at your store. People like shopping in places where they are comfortable. So, they will visit your shop.

Offer exciting promo

People love a good promo. People want you to excite them by doing something different. They will keep on talking about you if you do so. It is a very innovative way of attracting customers.

Use these tips to beat your competitors. The bottom line is to stand out from the rest and you can do it by being creative, providing promo, providing good customer service and reducing expenses.

Blog

3 reasons why business blog is needed for marketing

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Blog is a very important tool for the marketing of a business. It is used as by many successful businesses today. Here are the reasons why you should write blogs for your business as well.

1) It helps drive traffic

Blogging will drive traffic to your site. Every time you write a blog post it becomes indexed. So, you have an opportunity to show up on the search engine and so it will drive traffic to your site. It tells Google and other search engines that your site is active. They will check in to view the new content. Social media can find you if you blog regularly. When you write a blog post, there is a chance that it will get shared by people on social media. You can keep your social media active by blogging.

2) It converts traffic into leads

Once traffic comes to your blog, there is a chance that the traffic will convert to leads. Every time you write a post there is an opportunity to generate new leads.

3) It establishes authority

When you create contents consistently that is helpful for the audience, you get established as an authority. It is a very powerful thing and can help to increase your rank in the search engine results pages.

Photo Courtesy of http://visual.ly/whats-and-whys-blogging

Blogging can get you long term results. If you write good posts consistently then people will read it and share it on social media. Search engines will start to rank you higher. So, you should start blogging today!