Blog is a very important tool for the marketing of a business. It is used as by many successful businesses today. Here are the reasons why you should write blogs for your business as well.
1) It helps drive traffic
Blogging will drive traffic to your site. Every time you write a blog post it becomes indexed. So, you have an opportunity to show up on the search engine and so it will drive traffic to your site. It tells Google and other search engines that your site is active. They will check in to view the new content. Social media can find you if you blog regularly. When you write a blog post, there is a chance that it will get shared by people on social media. You can keep your social media active by blogging.
2) It converts traffic into leads
Once traffic comes to your blog, there is a chance that the traffic will convert to leads. Every time you write a post there is an opportunity to generate new leads.
3) It establishes authority
When you create contents consistently that is helpful for the audience, you get established as an authority. It is a very powerful thing and can help to increase your rank in the search engine results pages.
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Blogging can get you long term results. If you write good posts consistently then people will read it and share it on social media. Search engines will start to rank you higher. So, you should start blogging today!